Learn About ONDC

INDIA's E-commerce Industry!

Uncover the true potential of ONDC Network an efficient and inclusive e-commerce environment.

India’s e-commerce Report

Despite high internet speeds and the widespread use of smartphones, most participants in e-commerce are unable to fully benefit from this digital revolution.

  • India has the third-largest online shopper base globally, with 14 crore e-retail shoppers in 2020, only behind China and the US.
  • E-retail penetration is only 4.3% in India; well below China (25%), South Korea (26%), and the UK (23%).

Observation

The COVID-19 pandemic revealed significant weaknesses in the Indian digital commerce ecosystem, as many segments of the retail chain were found to be lacking in digital presence.

Growth Matrices

The current platform-centric nature of e-commerce presents numerous obstacles in making e-commerce accessible at the population scale.

A single entity exerts complete control over the management of all operations within the e-commerce value chain.

Sellers encounter challenges such as elevated margin costs and the necessity to maintain a presence across multiple platforms.

Buyers and sellers can only engage in transactions if they belong to the same platform.

The emergence of monopolies establishes obstacles to the widespread adoption of e-commerce at the population level.

Observation

The identified gaps extend beyond just buyers and sellers; they are present across all entities involved in the e-commerce value chain.

How will ONDC Network change this?

ONDC establishes an open network for all participants involved in selling or facilitating sales within an e-commerce framework, including shopping platforms, sellers, logistics partners, and technology service providers. No single entity has control over the entire process of buyers’ purchasing journeys.

Here’s a glimpse into how ONDC operates.

1. In Summary:

All buyers and sellers are linked through ONDC

2. Mechanism:

A transaction can be completed by various entities operating independently within the network.

ONDC Network impact

Ensure that all businesses, regardless of their size, location, or level of digital expertise, can effortlessly engage in digital commerce.

  • Empower local retail ecosystems to tap into and meet online demand.
  • Improve business efficiencies in India by lowering various overhead costs, including acquisition costs, digital presence expenses, and inventory costs for all businesses.
  • Formalize businesses by establishing a robust digital history and facilitating easier access to financing options.
  • Opportunities for economic development and livelihood creation throughout the digital commerce value chain, including logistics, packaging, last-mile delivery, and other sectors.
  • Facilitate seamless participation in digital commerce for all businesses, regardless of their size, location, digital proficiency, or other factors.
  • Broaden the digital commerce landscape in India by enhancing geographic and socio-economic reach.
  • Facilitate greater trade of locally manufactured goods in India, thereby boosting investment and production among MSMEs.

ONDC Network Seller Portal

Effortless Registration Process:

  1. Provide basic information and complete the sign-up.
  2. Upload product details and catalogs.
  3. Update operating hours.
  4. Begin receiving orders from all over India.





Register Now

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